Trade Service Pro University

Building Customer Loyalty


image of 4 gold stars and a heart

In today's competitive business landscape, customer loyalty plays a crucial role in the success and growth of a trade service business. Building and maintaining solid relationships with your customers is essential. Loyal customers not only keep coming back for more work, but they also become your biggest advocates! Happy customers spread positive word-of-mouth endorsements, refer others to your business, and contribute to your bottom line.

Create a positive first impression

contractor shaking hands with customer

Whether it's your business card, website, voice mail message, or the way you answer the phone, the first point (and every point) of contact a customer has with your business are important steps in building customer loyalty.

It goes without saying that you should answer the phone with a polite and positive demeanor. Nothing turns off a customer more than to be greeted with a gruff "hello" when they call a business.

Record a welcoming voicemail message with the information a potential customer needs, such as your business hours, area of service, or types of jobs your business covers.

Studies show that 75 percent of people judge the credibility of a business based on the design of its website. So, it's vitally important to have a well-designed website with your contact information, photos and detailed information on the services your business offers.

Train and Empower Your Staff

contractor at customer's door

Your staff members are the face of your trade service business, so it's crucial to invest in their training and empowerment. Equip them with the necessary skills and knowledge to deliver exceptional customer service. Encourage a customer-centric mindset and empower them to make decisions that prioritize customer satisfaction. When your staff feels confident and empowered, they'll naturally provide outstanding service that keeps customers coming back.

Effective Communication and Active Listening

Communication is essential to building any successful relationship--the same goes for your customers. Be proactive in your communication by providing updates, confirming appointments, and addressing any questions or concerns promptly. Additionally, practice active listening to truly understand your customers' needs and preferences. By showing genuine interest, you'll build trust and foster a strong bond.

contractor on phone

Customer Complaints and Resolving Issues

No business is immune to customer complaints or issues, but it's how you handle them that sets you apart. Actively listen to customers, empathize with their concerns, and take swift action to resolve the problem. By addressing complaints with a solution-oriented approach, you can turn a dissatisfied customer into a loyal advocate. Remember, a successful resolution can leave a lasting positive impression.

Seek to understand the customer's problem and reassure the customer that you understand their frustration and will correct the issue.
unhappy customer pointing to their watch in front of contractor

Implement a Rewards Program

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Reward programs are a fantastic way to encourage customer loyalty for your trade service business. By offering incentives and benefits to your repeat customers, you show appreciation for their continued support.

The easiest reward you can offer are discounts like a preferred customer discount, to reward certain customers for their repeat business, or a or a senior citizen discount to provide value and support for seniors. These types of discounts encourage your customers to stick with you for future projects or routine maintenance.

Alternatively, if you want to attract new customers, you could offer referral rewards. When existing customers refer someone to your business, both the referrer and the new customer receive a benefit. This not only rewards loyalty but also helps you expand your customer base.

Promoting your Rewards Program and Its Benefits

Once you've created your reward program, it's essential to communicate its benefits to your customers effectively. No one will participate if they don't know about it!

Promote your reward program through various channels, such as email newsletters, social media, and your website. Clearly explain the rewards and how customers can earn them.

In an increasingly competitive market, customer loyalty is the key to sustaining and growing a successful trade service business. By prioritizing strong relationships, exceptional service, and offering customer rewards you can build a loyal customer base that will not only continue to support your business but also recommend it to others.